Before products are delivered to the final consumer, they are passed through intermediaries such as wholesalers and retailers. these intermediaries make up reseller market.
A wholesaler is a person or business who distributes goods in large quantities to other establishments or shops for later resale, either directly or through a middleman. Because they are buying in bulk and saving on handling time and expenses, wholesalers can offer their goods at a reduced price.
Manufacturers and retailers can also be wholesalers. General Mills, for instance, manufactures a variety of foods, including cereal. Following that, they supply grocery stores that offer products to consumers with cereal. The maker and wholesaler in this instance are both General Mills.
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