Business-to-consumer refers to the process of businesses selling products and services directly to consumers, with no middle person.
What Is a Retailer?
- Retailers often purchase goods from a manufacturer, wholesaler, .
- Large stores like Walmart and Target buy in large quantities from manufacturers or wholesalers, but tiny, family-run pharmacies or your local grocery store can also buy from the same sources or from smaller vendors.
- In either case, the retailer sells the goods to the end user for a markup—the difference between the buy and resale price. This is how retailers generate revenue.
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