When macy's promotes and sells different apparel based on the location of its retail stores, it is an example of geographic segmentation.
A marketing tactic known as geographic segmentation targets goods and services at local residents and business owners. It operates under the premise that locals have comparable needs, desires, and cultural factors. Brands may focus more pertinent marketing messages and acceptable items to customers who are then aware and more inclined to buy by learning what people in that area need. It keeps your brand current: customized marketing initiatives draw clients and boost sales by appealing to the requirements and wants of a particular region, which leads to purchases.
You save money: Rather than wasting money on promoting items that no one needs, your marketing budget is more effective when it promotes available and appropriate products and services.
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