Whirlpool Appliances would most likely use Selective distribution to sell its products.
A system in which a supplier agrees to supply only approved distributors who meet certain minimum criteria, and the distributors agree to supply only end users, other distributors, or dealers within the approved network.
Consider a major food chain that sells franchise stores to individual owners who meet specific criteria established by the parent company. Consider an e-commerce behemoth that allows a select group of vendors to sell on their platform.
Selective distribution enables differentiation between luxury and potentially competing - albeit more "common" - products. It primarily allows for the management of scarcity and prestige, two essential characteristics of luxury products.
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