Market segments are created up of blank prospective buyers that are relatively similar to one another.
Market segmentation is the method of dividing a broad market, normally consisting of current and potential customers, into subsets of customers (known as segments), that exhibit some type of shared characteristics.
Market segmentation makes subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral measures used to better understand the mark audience. By understanding your need segments, you can leverage this targeting in product, sales, and transaction strategies.
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