The substitution Effect will occur during this condition.
Substitution Effet will occur during this time. As the goods become cheaper that consumers will move toward those goods which were expensive before the fall.
But after this fall those are cheap now, the consumer would like to move to those goods are comparatively more branded and cheap as compare to those which he was buying before.
In the fall, goods with high prices move down. Consumer behaves as rationally by substituting products that are not of good quality and are expensive now after the fall as compared to those which are good and reliable and cheap.
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