The universal components of any idea are called etic, and the particular aspects of the same idea are called emic.
What is an etic approach?
Referring to a method for studying human cultures that relies on ideas or ideas that are believed to be universal and relevant across all cultures. Such a strategy would often fall under ethnology, not ethnography, as a field of study.
What is the emic view?
The emic perspective is an insider's viewpoint that originates from the society in which the project is being conducted; an example of this would be the viewpoints of Afghan women who are working on a project related to gender.
What the difference between emic and etic?
It is from the study of linguistics that the words "emic" and "etic" were taken. Emic study focuses entirely on one culture with no (or a secondary) cross-cultural focus, whereas etic research specifically examines cross-cultural distinctions.
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