The correct option is (d) Content message
A Content message focuses on the subject being discussed.
What is content message?
- According to McLuhan, the word "message" refers to both content and personality.
- The medium's message can be easily understood in terms of its content, but it can also be easily missed in terms of its personality.
- In fact, it is all too common for the "content" of any medium to make us blind to the characteristics of that medium, according to McLuhan.
- According to McLuhan, "the scale and form of human association and action" are shaped and controlled by the media itself.
- The way this manner of representation played with ideas of speed and time, he claimed, transformed "the world of sequence and connections into the world of creative configuration and structure," giving the cinema as an example. The message of the movie medium is thus this change from "linear connections" to "configurations".
Learn more about the communication model with the help of the given link:
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