The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the production era.
The production era: The general corporate mentality throughout the Production Era (early 1900s) was "Produce as much as you can, because there is an endless market for it."
The Selling Era: Business had established mass-production methods by the 1920s (such auto assembly lines), therefore the emphasis shifted from producing to selling.
The Marketing Concept Era: Around the 1950s, businesses realized they needed to be responsive to customers if they were to succeed. This led to the development of the three-part marketing concept philosophy.
The customer relationship era: The "customer relationship era" refers to the practice of learning as much as you can about clients and doing whatever you can over time to fulfill or even surpass their standards for products and services.
The emergence of mobile/on-demand marketing: Consumers will be able to search using voice, gestures, or affordable micro transmitters implanted in products.
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