In social sciences, ethnocentrism means to judge another culture based on the standard of one's own culture instead of the standard of the other particular culture.
Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own culture. Part of ethnocentrism is the belief that one's own race, ethnic or cultural group is the most important or that some or all aspects of its culture are superior to those of other groups.
the belief in the inherent superiority of one's own ethnic group or culture. a tendency to view other ethnic or cultural groups from the perspective of one's own.
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