Marketers would be most likely to use a focus group in idea generation stage of new product development
What is an idea generating stage?
Idea generation is “the process of creating, developing, and communicating ideas which are abstract, concrete or visual.” As the first stage in the idea management funnel, idea generation simply focuses on identifying solutions for a problem.
What is the importance of the idea generation stage?
Idea generation is the first step for any product development. This requires you to look for feasible product options that can be executed. It is a very important step for organizations to solve their problems. It requires you to do market research and SWOT analysis.
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