Environmental scanning is the method of continuously gathering data on activities taking place outside the company in order to spot and analyze prospective trends.
Ecological Surveillance
Environmental scanning is the practice of gathering information about occurrences and their relationships in an organization's internal and external environments. The main purpose of environmental scanning is to aid management in deciding the future direction of the company.
In order to assess internal and external events that might have an impact on how the institution does business, the committees at Thomas Edison State University employ a continuous scanning system. They meet once a month. These events can include trends in student enrollment, weather patterns or natural disasters, international events, funding, federal law, marketing, etc.
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