An indirect form of selling in which the representative promotes goodwill for a company or provides technical or operational assistance to the customer is called missionary selling.
Instead of attempting to close the sale immediately, a salesperson who practices concentrates on establishing a relationship with a person who can affect the purchase decision.
This strategy embodies indirect selling missionary Instead than concentrating on a concluded purchase, the objective of missionary selling is to sell influence and knowledge. This strategy works well in situations where customers desire the information they need to make an informed selection rather than feeling under pressure to select a specific product in a cutthroat market.
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