Sears delivers a Craftsman radial saw for $499.99, under the assumption that consumers see the Craftsman radial saw as priced at "something over $400" rather than "about $500." This is an application of the odd-even pricing strategy.
Odd-even pricing is a pricing strategy affecting the last digit of a product or service price. Prices ending in an odd digit, such as $1.99 or $78.25, use the odd pricing strategy, whereas prices concluding in an even number, such as $200.00 or 18.50, use an even strategy. The most significant pro of odd-even pricing is the portion of control it gives you over your brand and expense perception.
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