A major goal of integrated marketing communications is to send consistent messages to customers.
Integrated marketing refers to a plan for conveying a unified message across all the marketing channels your brand employs. No matter how customers choose to interact with a firm, it provides uniformity.
You run the risk of communicating erroneous information or rambling if you don't have an integrated marketing strategy. As a result, clients can view your brand as fragmented and unfocused.
When a customer accesses marketing information, for instance, on a PC or a mobile device, the experience and messaging should be the same. Similar to this, a customer who calls a live sales agent or communicates with an artificial intelligence (AI) on your website ought to get the same quality of care.
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