Adidas group owns reebok, Rockport, and TaylorMade brands. adidas uses the different brands to pursue a differentiated targeting strategy.
Herzogenaurach, Bavaria-based Adidas AG is a German multinational firm that creates and produces footwear, apparel, and accessories. After Nike, it is the second-largest sportswear producer in the world and the biggest in Europe. It serves as the parent company for both the Austrian fitness technology company Runtastic and the Adidas Group, which owns an 8.33% share in the football team Bayern München. Adidas reported €21.915 billion in revenue for the previous year. Adidas's three stripes serve as its brand logo and as a marketing tool for its clothing and shoe designs. The logo, which Adidas acquired from the Finnish sports company Karhu Sports in 1952 for the equivalent of $1,600 and two whiskey bottles, became so well-known that Dassler referred to Adidas as "The three stripes company."
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