The term that is used to describe the communication between a buyer and seller in which the seller's goal is to influence the buyer to make a purchase is Personal selling.
What Exactly Is "Personal Selling"?
Personal selling, usually referred to as face-to-face selling, is the process of one salesperson persuading a consumer to purchase a product. It is a type of advertising where the salesperson employs their knowledge and talents in an effort to close a deal.
Personal selling is a face-to-face sales strategy where a salesman uses their people abilities to convince a consumer to purchase a specific product. The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities. However, the goal of personal selling is not always to convince a client to purchase a product. Frequently, businesses attempt to adopt this strategy.
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