If An advertisement emphasizes that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odour. The part of the Freudian system the ad is appealing to is: the superego.
The superego can be defined as the way a person behave based on the personality the person possess as the personality they have teach them they way to act or behave based on their morals and values.
Advertisement on the other hand can be defined as the process of creating product or brand awareness so as to attract potential buyers or customers which in turn can help to increase sales or profit.
Therefore If An advertisement emphasizes that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odour. The part of the Freudian system the ad is appealing to is: the superego.
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