An eyeglass manufacturer produces all of the frames for its reading glasses and then inserts the eyeglass lens based on the different magnification needs of its customers. this is an example of mass customization
Providing goods and services to the market that have been customized to meet the needs of a particular consumer is known as mass customization. The flexibility and personalization of custom-made products are combined with the cheap unit costs associated with mass production in the marketing and manufacturing technique known as mass customization. Mass customization is also referred to as being manufactured or constructed specifically for each customer.
A consumer can modify certain product features through a method known as mass customization, which keeps costs at or close to those of mass production.
A consumer can modify certain product features through a method known as mass customization, which keeps costs at or close to those of mass production.
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