Every time Tom and Betty stay at a Marriott hotel, they accumulate points that can be redeemed later on for complimentary accommodations, meals, and other perks. Marriott employs a retention strategy based on financial bonds.
Financial bonds retention tactics involve allowing customers to build up points that can later be redeemed for cash or other products and services from the same supplier. In the above example, Tom and Betty accumulate points by staying at a Marriott hotel. They can later utilize these points to obtain cost-free lodging, meals, and other services. It therefore provides as an example of a financial bond retention strategy.
An investment in fixed income called a bond mimics a loan from an investor to a borrower (typically corporate or governmental). The provisions of a bond and the payments linked with it could be compared to an agreement between the lender and the borrower.
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