The statement with regard to social media, the interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging is: True.
Social media can be defined as the platform that enables people to connect with one another.
The communication between producer and consumer is now about influencing, marketing of product and engaging as producer now make use of social media to market and promote their product brand despite the fact that social media is meant to be use for social experience and not a marketing experience.
Therefore the statement with regard to social media, the interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging is: True.
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