Dividing the market based on a group's values, attitudes, and interests would be considered Demographic segmentation.
Based on demographic variables including age, gender, and income, demographic segmentation separates the market into smaller divisions. This strategy allows a company to concentrate efforts on a certain segment of the market rather than trying to reach the entire market.
Based on demographic variables including age, gender, and income, demographic segmentation separates the market into smaller divisions. This strategy allows a company to concentrate efforts on a certain segment of the market rather than trying to reach the entire market.
Organizations can perform better by better understanding consumer behavior thanks to segmentation. Age, sex, gender, religion, and level of education are all important demographic factors in the study.
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