Yahoo acquired Tumblr by buying it for 1.1. billion. Subsequently, when it did not work out to be a profitable venture, Yahoo wrote off the investment substantially. This is considered to be a poor acquisition since the process of acquiring another Company did not stand in their favor.
Tumblr is an American microblogging and social networking website founded by David Karp in 2007 and now owned by Automattic. The service allows users to post multimedia and other content to short-form blogs. Users can follow blogs of other users. Bloggers can also make their blogs private.
Tumblr is a microblogging and social media platform where users can post their content, either text-based or visual, and connect with other users. Tumblr failed because it banned NSFW content for its inability to sell ads, lack of product stickiness, and cultural differences between the platform and Yahoo.
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