Without conscious effort, people are unlikely to automatically visually process novel information. Because of the brain's ability to process information in parallel, information regarding space, time, and the frequency of events is automatically processed; nevertheless, processing novel information requires conscious effort.
The satisfaction brought on by and relative desire for innovative information forms a significant component of what drives entrepreneurial conduct. People who enjoy the novel and unusual often engage in entrepreneurial action.
An entrepreneurial mindset favors altering the current quo over upholding it. Innovative people fit the entrepreneurial mold. The entrepreneurially inclined are satisfied by a change in institutions. Maintaining order and structure is not nearly as fulfilling. Relatively speaking, entrepreneurial behavior favors novel information over redundant information.
Both redundant and new knowledge has intrinsic appeal. A little excitement is enjoyable (think a roller coaster ride). But some peace and quiet are as important (think resting after a hectic vacation). However, a nonstop flow of redundant information is extremely dull and unsatisfying. And receiving only unique information causes worry and isn't really satisfying. It is not a good condition when there is too much of one or the other. The best combination of the two is. It may increase fulfillment.
Learn more about Redundant information: https://brainly.com/question/28198171
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