The population from which a sample in a marketing research study will be drawn is referred to as the universe.
What do you mean by population?
The term "population" often refers to the total number of people in a certain area, such as a city or town, region, nation, continent, or entire world. Using a census, a procedure for gathering, analyzing, summarising, and publishing statistics regarding a population, governments frequently determine the number of resident people within their jurisdiction. Demography is the study of human populations. It has its philosophical roots in the 18th century when it was first realized that human mortality might be studied as a phenomenon with statistical regularities. Demography is an interdisciplinary field that draws knowledge from a variety of fields, including statistics, medicine, biology, anthropology, economics, and sociology.
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