Episodic framing.
When the media focuses on isolated details rather than looking broadly at the whole issue, they are doing episodic framing.
What is Episodic Framing?
Episodic framing, on the other hand, is a type of storytelling that takes the form of a case study or event-oriented report and presents public concerns via concrete examples.
Episodic frames use a single individual's experience or an event to depict the problem. The human interest aspects in the episodic frame allow receivers to put a human face on the reporting of an issue.
Example of episodic framing - An empirical example of episodic framing is a news report about an old crippled woman who is unable to receive public home care. Between 1981 and 1986, a content study of news stories aired by ABC, CBS, and NBC on five topical political subjects was conducted.
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