Marketing interactivity measures advertising effectiveness by counting visitor interactions with the target ad.
What is Marketing interactivity?
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly.
Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.
As interactive marketing relies on having a means of open communication with customers, social media channels have been a large part of this strategy, usually headed up by a company's marketing or customer success departments.
The most common application for interactive marketing is using it as a lead generator in a sales funnel.
Interactive marketing is nearly inextricably linked to content marketing, so companies can produce audience-relevant content that is shared many times, or "goes viral", and eventually establish themselves as an authority in their particular industry.
Consumers tend to trust those that are designated thought leaders in their industry, so this strategy can bring in many inbound leads, coming through gated download pages, for example, that they are nurtured via more content created specifically for them off of the information they've previously shared.
To learn more about Marketing: https://brainly.com/question/14083500
#SPJ4
