Credibility is characterized as a speaker's competence (knowledge of his/her subject matter) and character (trustworthiness and goodwill).
A speaker's perceived credibility is a result of their skill, dependability, and concern for others. Because listeners want to believe that a speaker has their best interests at heart, research has revealed that empathy and goodwill are perhaps the most crucial components of credibility.
The view of a speaker by the audience before to the speech is referred to as initial credibility. Everything a speaker says and does when giving a speech contributes to their derived credibility. -The audience's impression of the speaker at the conclusion of the speech is known as terminal credibility.
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