The 3 ways that interest groups influence government -Lobbying.
When a representative of an interest tries to influence the government by communicating with those in government
Institutional advertising, protests and demonstrations, and grass root mobilizations
How do interest groups influence government ?
Interest groups attempt to influence the government to adopt legislation that would benefit them. Email, letter, faxes, phone calls, providing research and knowledge (to bring about change by proving your cause with facts by funded research).
What makes an interest successful?
Size of the group, its intensity, and its financial resources. While greater intensity and more financial resources work to a group's advantage, smaller groups are more likely to realize their goals than larger groups.
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