Considering the implications that social media has for marketing products, marketers must realize that a great ad campaign on social media is sufficient for successful promotion
Essentially, promotional products are branded merchandise that various businesses give away entirely for free to their target audiences.
Promotional merchandise
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.
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