When evaluating service quality, assurance refers to the knowledge and courtesy of employees and their ability to convey trust.
Evaluating service quality determines where in which areas of the process of providing services improvement is needed. This determination happens on the basis of statistics, graphs or correlation analysis. But What are its dimensions? The five service quality dimensions are tangibility, reliability, responsiveness, assurance,credibility, security, and empathy. Customers that perceive a company's services as being high quality are more likely to do business with that company. Once they buy from it they buy again. This boosts their sales.
More on service quality, https://brainly.com/question/8922084
#SPJ4
