A marketing audit is a comprehensive, unbiased periodic review of the strategic marketing process of a firm or strategic business unit (SBU).
A marketing audit examines and analyzes every aspect of a company's marketing environment, from goals and strategies to specific marketing initiatives. Marketing environment audits, marketing strategy audits, marketing organization audits, marketing systems audits, marketing productivity audits, and marketing functionality audits are among the various types of marketing audits. Your marketing strategy is carefully examined by a marketing audit. It aids in identifying your advantages and disadvantages. This serves as a guide as you develop your marketing plan. The product or service, the brand, the promotions, and the pricing strategy are all analyzed and evaluated during marketing function audits. In comparison to the competitor set, this analysis also evaluates the product's USP.
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