A company that expects its managers to behave ethically to the degree that they stay within the law is acting with a defensive approach.
What is a defensive approach?
Defensive strategy management techniques can be employed to fend off an onslaught from a potential adversary. Think of it as a battleground where you must protect the market share to keep consistent profitability and happy customers.
Pricing wars, in which a company claims to match or undercut a competition on price, are one example of defensive strategies. Enhancing the features to keep ahead of a competition. Providing guarantees that attest to having better products or services.
Thus, it is a defensive approach.
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