The above-mentioned scenario is the example of Disintermediation.
The term disintermediation is defined as remove all kind of the middle and intermediaries between the buyer and the seller. It is the strategy adopted by the manufacturer to sell their products directly to the consumers.
The Dell and apple are the manufacturers which sells their products directly to the consumers and cuts the cost of the intermediaries. Therefore, it can be concluded that Disintermediation is an example of the above scenario.
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