Online display advertisements might appear anywhere on an Internet user's screen when an end user is browsing through an article, and the advertisements are often related to the information that is being viewed.
An advertisement can be defined as a group of consumer promotions programs which is designed and developed with the sole intention of making the various goods or services that are being offered by a business firm to become known, popular and familiar to all of its customers and potential customers.
This ultimately implies that, consumer promotions programs such as online display advertisements, can help a business firm in the following positive ways:
In this context, we can infer and logically deduce that online display advertisements might appear anywhere on an Internet user's screen when an end user is browsing through an article, and the advertisements are often designed and developed to be related to the information that is being viewed.
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