A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, public relations will be the most appropriate promotional form.
An advertisement can be defined as a group of consumer promotions programs which is designed and developed with the sole intention of making the various goods or services that are being offered by a business firm to become known, popular and familiar to all of its customers and potential customers.
This ultimately implies that, consumer promotions programs such as online display advertisements, can help a business firm in the following positive ways:
Public relation can be defined as a form of consumer promotion that is typically based on an unpaid communication.
Based on the manager's consideration, we can infer and logically deduce that public relations will be the most appropriate promotional form.
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