We can complete the sentence as "...model of persuasion, people who are motivated to pay attention are most likely to take the central route to persuasion."
According to the elaboration likelihood model of persuasion, the central route to persuasion is the one that uses factual information. Customers can be persuaded to buy a product or hire a service by the central route, with facts, or by the peripheral route, with words that have a positive connotation.
The model of persuasion claims that people who are motivated to pay attention take the central route, that is, they are persuaded to do something when presented with fact.
With the information above in mind, we can select option 1 as the correct answer for this question.
The complete question with the missing answer choices is as follows:
According to the elaboration likelihood model of persuasion, people who _____ are most likely to take the _____ route to persuasion.
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