Electronic retailing is the direct sale of products or services by businesses to consumers through electronic storefronts, typically designed around the familiar electronic catalog and shopping cart model.
Electronic retailing also referred to as E-tailing, is the sale of goods and services through the internet. E-tailing can include business to business and business to consumer sales of products and services.
Electronic retailing includes a broad range of companies and industries. As it is the direct sale of products or services by businesses to consumers through electronic storefronts. Thus, successful e-tailing requires strong branding.
Hence, e-tailing includes more than just e-commerce-only companies.
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