A company wants to try out a new toothpaste brand while there is one on customers who use the company's existing toothpaste brand. the best method for this study is Step by step experimentation.
We define strategic experimentation as a series of trial and error changes pursued along various dimensions of strategy, over a relatively short period of time, in an effort to identify and establish a viable basis for competing.
The Product experimentation steps are mentioned below:
1. Experimentation is also an opportunity so ask all the valid and useful questions
2. Hypothesis creation
3. Conduct experiment collect data, analogy is important
4. Results can vary from your pre determined idea, so work on them and discuss it with also work with other team members
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