A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

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21-07-2022
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A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

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mboluwape mboluwape · Answer 1 · 2022-07-26T18:12:25+02:00

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. The marketer use is revenue-focused bidding strategy called tROAs

What is target return on ad spend (tROAS)?

tROAs automated bidding strategy is used when an individual is expected to make certain amount of profit on ads .

It helps to increase purchase value and in turn the revenue.

Therefore,

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. The marketer use is revenue-focused bidding strategy called tROAs.

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