It is True that competition does not use price as a major promotional appeal, but instead stresses consumer benefits and product style.
How does competition works among firms?
In a firm, most of the Marketing intermediaries such as transport companies don't usually lower their price to compete but they usually add to products to get attention of more customers.
In this case, It is True that competition does not use price as a major promotional appeal, but instead stresses consumer benefits and product style.
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