Respuesta :
The statement about the impact of a company's competitive efforts in a region on its regional market share and number of branded pairs sold that is false is; Option B
What is the impact of a product on the market?
Looking at the give other options, the only one that does not help a company in its efforts to increase regional market share and number of branded pairs sold is option B.
The reason option B is false is that in all the other options, we observe that there is celebrity endorsement which helps significantly in sales. Thus, offering variety and styles helps in sales as well as Band reputation which is also very key in increasing sales. Finally, If a company has bad quality rating then that would have an adverse affect on its sales.
The missing options are;
A. companies with more influential celebrity lineups in a region enjoy a competitive advantage in attracting buyers to purchase their brand in either retail stores or online as compared to regional rivals with less influential celebrity endorsements (or no celebrity endorsements).
B. a footwear-maker achieves the biggest possible styling/quality-based competitive advantage in a given region when its branded footwear has a higher S/Q rating than any other company in the region.
C. a company's pairs sold and market share outcomes in a region are positively impacted when the number of models/styles it offers for sale in the region is above the regional average.
D. a company's pairs sold and market share outcomes in a region are positively impacted when its brand reputation image rating in a region is above the regional averageE. the more a company's S/Q rating in a region is below the region's all company average, the bigger is the company's resulting competitive disadvantage and the bigger is the resulting negative impact on the company's pairs sold and market share in the region.
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