The factors that are invested into a marketing program such as price, place, product, and promotion, are called the marketing mix.
What is marketing mix?
Marketing mix can be defined as the choices about product attributes, communication strategy (promotion), distribution strategy (place), and pricing strategy that a business firm offer to its targeted markets.
This ultimately implies that, a marketing mix is made up of the four (4) Ps;
Read more on marketing mix here: https://brainly.com/question/859394
#SPJ1
