the ability to multi communicate is the reason why the digital channels can have more media richness than the media richness theory proposes.
What is meant by media richness?
This is the ability for the amount and the quality of information that is available to change the quality of understanding within a given period of time.
This has to do with the fact that the communication media that are available have the ability to carry out a communication of what is described as rich media. Hence we can conclude that the ability to multi communicate is the reason why the digital channels can have more media richness than the media richness theory proposes.
Reda more on media richness here: https://brainly.com/question/24254279
#SPJ1
