A communications strategy which carries the highest potential risk is: D. using a celebrity to deliver a message.
Communication can be defined as a strategic process which involves the transfer of information (messages) from one person (sender) to another (recipient or receiver), especially through the use of semiotics, symbols, signs and network channel.
In this scenario, the communications strategies which doesn't have a high potential risk include the following:
In this context, we can infer and logically deduce that using a celebrity to deliver a message is a communications strategy which carries the highest potential risk.
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Complete Question:
Which of these communications strategies carries the highest potential risk?
A. Pushing messages via Twi-tter or Inst-agr-am
B. Using personal selling as one of your tactics
C. Using Fa-ce-book to advertise
D. Using a celebrity to deliver a message
E. Giving away free samples