If a channel manager is talking about the knowledge, instructions, messages, and communication that is happening with people up and down a distribution channel, she is speaking about which area of flow

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If a channel manager is talking about the knowledge, instructions, messages, and communication then she is speaking about information flow.

What is information flow?

The information flow refers to how information can be transmitted across a suitable interlocutor.

This flow (information flow) depends on the specific piece of information we are trying to communicate.

In conclusion, if a channel manager is talking about the knowledge, instructions, messages, and communication then she is speaking about information flow.

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