After some preliminary research in 2000, Unilever's dove soap brand initiated its campaign for a real beauty campaign. This tactic relates to women’s self-concept.
A multinational manufacturer of consumer goods, Unilever sells items for food and beverages, personal care, and home maintenance. The industry that makes the most money is personal care and cosmetics, although the food and beverage industry is now expanding the fastest.
How Does Unilever Earn Money?
A consumer goods holding company with its headquarters in the UK is called Unilever PLC (UL). The business produces and sells a variety of food and beverage items, home care goods, personal care, and beauty items through its subsidiaries. More than 190 countries are home to Unilever's 400+ brands. Well-known brands including Dove, Vaseline, Lipton, Hellmann's, Ben & Jerry's, Seventh Generation, and Sunlight are among them.
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