The art of rhetoric helps reveal a moral distinction between leadership and manipulation.
This is known to be the art of speaking or writing effectively and the ability to see the avaialable means of persuasion.
The art of rhetoric generally corresponds to the development of persuasion through the demonstration of a speech and constructed arguments basically used to generate reflection and adherence to the ideas proposed in a speech.
Hence, Aristotle described the three primary forms of rhetoric: Ethos, logos and Pathos and the leadership position needs the art of rhetoric to create an organized and integral development.
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