This is a question on Entrepreneurship. The two sectors where Mama Meals plays are:
- Logistics and ;
- Foods/Refreshment Sectors.
What are the two reasons why Naisiadet might be described as an entrepreneur?
- The first is she knows how to identify Opportunities;
- The second is, she knows how to convert opportunities in to money making operations. See The first sentence of the first paragraph; and the first sentence of the third paragraph.
Explain Two benefits to Naisiadet of Researching the market for the proposed business
- The first benefits is that it helped her to discover the size of her market - 5% of the people in Nairobi.
- The second is that they were middle income earners.
Was it a mistake for her not to have had a business plan?
Yes. Business plans are essential for laying out the long-term goals of a business.
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