It is false to state that " If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change."
What is A/B Testing?
A/B testing compares two variations of a website element, often by evaluating users' responses to variant A vs. variant B and determining which of the two variants is more successful.
When the variation seems to be equal, then another factor must be introduced into the metric analysis that helps to make the testing objective.
Learn more about A/B Testing:
https://brainly.com/question/27975126
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